At HubPeople, we continually test acquisition strategies to enhance dating brand performance. This summer, our acquisition team achieved a significant milestone, bringing Cost Per Acquisition (CPA) below £1.00 while maintaining a 171% Return on Ad Spend (ROAS) in the same month, at scale. Results That Speak Volumes…

Since Google announced the Dating & Companionship Ads certification, HubPeople has been working behind the scenes to streamline the approval process and make it as efficient as possible for our partners. We’ve submitted multiple accounts—both mainstream and adult—for approval, learning from both successful applications and rejections. By analysing Google’s feedback…

At HubPeople.ai, we’ve seen firsthand how the right visuals can transform campaigns. That’s where Midjourney, an AI art generator, comes in. This tool can be used as your creative partner for building stunning visuals which align with your dating brand. Why Midjourney Works for Dating Brands Our affiliates have tapped…

How to Prepare Your Google Ads Dating Campaigns for the Festive Period The festive season isn’t just about gift shopping and family gatherings—it’s also the perfect time for people to find love or adult fun. For a dating brand, the holidays present a unique opportunity to connect with individuals seeking…

We’re excited to share with you our recent experiences and successes with portfolio bidding on Google Ads. As part of our ongoing commitment to experimenting and optimising our strategies and to pass the learnings on to you, we’ve embraced portfolio bidding and shared budgets for one of our…

The Acquisition Team has seen increased demand from the 18-35-year-old demographic, which we believe to stem from a desire for a cheaper alternative to Tinder. Seggz, our in-house ‘hook-up’ app, was exclusively created for 18-35-year-olds and is part of various strategies that our team are…