New Product Release: Find My Dating App

After 20+ years of building dating infrastructure and working with hundreds of partners, we’ve watched the dating affiliate landscape evolve. There have never been more possibilities, but it has also never been harder to get value from all the traffic you buy.

Someone clicks, looking for a serious relationship. Someone else wants something casual. Another person is searching for a community built around their lifestyle or interests. But most dating affiliate strategies? They route everyone to the same place and hope for the best.

The result? You’re paying for clicks that bounce: High CAC, low returns, and missed opportunities at every turn.

So we built something to help you capture what you’ve been missing.

Introducing Find My Dating App

Find My Dating App is our new traffic optimisation funnel, and it’s designed to do one thing really well: help you monetise more of the dating traffic you’re already buying without adding complexity to your workflow.

Here’s how it works. Your traffic hits one link, no matter where it’s coming from. Users answer a handful of quick questions about what they’re actually looking for. Then we match them to three best-fit dating platforms from our portfolio of 4,000+ live sites across 70+ niches (and growing).

They pick the one that feels right. You earn revenue share when they upgrade. Simple.

Why This Actually Works 

Look, matching users to dating sites isn’t groundbreaking technology. What makes this different is what sits behind it.

We’ve been operating dating platforms for over 20 years.  That’s two decades of conversion data, user behaviour insights, and platform optimisation across every dating niche you can think of and plenty you probably haven’t.

We have 4,000+ live dating sites across 70+ specialised niches (and growing). Mainstream dating, casual connections, lifestyle-based communities, interest groups, personality matching, it’s all there. When someone says they’re looking for gamer dating or sober dating or single-parent dating, we’re not scrambling to find an option. We already have it, and it’s active.

Our network includes 100 million+ users. That means when we route someone to a brand, they’re landing in an ecosystem with real people, real engagement, and real genuine activity.

So yes, the concept of matching users to dating sites exists. But executing it well at scale, with depth, and with platforms that actually convert requires infrastructure most people don’t have. We do.

What this Means for Traffic Partners

Approximately 90% of clicks on dating-related websites do not result in conversions. They are bouncing. Additionally, some people who do register never upgrade. They make a profile, scan the area, don’t locate what they’re searching for, and depart.

Then what? You’re hitting them with pop-unders. You’re running banners in your member areas. You’re trying to bring them back. Sometimes it works. Most of the time, it doesn’t because you’re still showing them the same offer that didn’t resonate the first time.

Find My Dating App gives you a better play. Instead of recycling the same offer, you’re giving them an alternative that actually fits what they’re looking for. Maybe they bounced from mainstream dating but would thrive in a niche community. Maybe they tried casual but actually want something serious. Now you can route them accordingly.

And here’s where the long-term revenue comes in. This isn’t a one-time CPA play. When users land on the right niche & brand, one that genuinely matches their intent, they stick around. They engage. They upgrade. And they subscribe month after month. That’s recurring revenue from traffic you sent once.

One link works across all your traffic sources. No more juggling multiple offers or trying to manually segment by creative. You send traffic once, and the funnel figures out where each user belongs.

Better matches mean better conversions. When someone lands on a platform that actually fits what they’re looking for, they’re more likely to sign up. And when they see an active community of people like them, they’re more likely to upgrade and stay active.

Setup takes two minutes. Log in. Copy your link. Promote it. That’s the entire process.

Who This Is For

For traffic partners and media buyers: If you’re running paid traffic to dating offers, this gives you a smarter way to monetise mixed-intent audiences. Capture the 90% you’re currently losing and turn them into long-term revenue.

For affiliates: If you have email lists, content sites, traffic sources, this is a low-effort way to add dating monetisation that actually feels useful to your audience.

For webmasters: If you have member traffic or tube traffic, this is a plug-and-play solution that routes users leaving your site to platforms where they’re most likely to convert and stay.

For publishers and media companies: If you have broad audiences and mixed intent, this helps you capture value without forcing everyone down the same path.

For brand builders: This is also a powerful market research tool. If you are in the process of developing a brand but aren’t sure which niche to focus on, use Find My Dating App first. Send your traffic through it. See where people naturally segment. If you notice your audience gravitates toward gamer dating, sober dating or mature dating, that’s your signal. Then build a brand specifically for that niche and capture that audience more intentionally. Test before you invest.

If you’re buying clicks and trying to make dating work or if you’re trying to figure out which dating niche to build in, this is worth testing.

Why We’re Excited About This

We believe that this is going to reveal opportunities our partners didn’t know they had.

Our core focus has always been and will continue to be helping people build successful dating brands. We’ve built incredible tools to help entrepreneurs, app founders, and operators launch, scale, and monetise their unique dating brands. That’s not changing.

But we also recognise that not everyone wants to build a brand. Some partners just want to maximise the traffic they’re already buying without adding overhead. And some brand builders want to test the market before committing. Find My Dating App serves both.

We know what good conversion looks like across every niche we operate. We know which platforms perform best for different user types. We know how to route traffic in ways that maximise value for everyone involved.

And now we’re putting all of that to work for our partners in a way that is simple to use, whether you’re optimising traffic or validating a niche before you build.

Ready To Test It?

If you’re already running dating traffic, getting started takes about two minutes. Log in to the HubPeople partner portal, grab your unique Find My Dating App link, and send some traffic to it.

We’re not asking you to commit to anything. Test it. See how it performs against your current offers.

If you’re not a partner yet but you’re interested in what this could do for your traffic, reach out. We’d love to walk you through it.

Contact us here

What’s Next?

Find My Dating App is live now! We’ll be at the TES Affiliate Conference in Marbella this March (Booth P8 and MMT 5) if you want to see it in action and talk through how it fits your traffic strategy.