In September, our team made their way to London for the Global Dating Insight (GDI) European Conference. GDI stands as the paramount source for news, information, and analysis within the online dating industry. Their conferences and events serve as a nexus for some of the biggest names in dating, fostering…

We’re excited to share some impactful updates to our homepage gallery, aimed at enhancing user engagement and interaction across the platform. This revamped feature has been designed to better showcase user photos and videos while

We’re excited to share some impactful updates to our homepage gallery, aimed at enhancing user engagement and interaction across the platform. This revamped feature has been designed to better showcase user photos and videos while also simplifying the gallery-viewing experience within the search area. Since launching this enhancement on the…

As we step into September, our calendar is bustling with exciting events. Our team is gearing up for another journey, this time to Prague, where the TES Affiliate Conference takes place from the 18th to the 21st of September. Both our Senior Partnership Manager and Head of Marketing will be…

Our team will be heading to London for the GDI European Conference, hosted at The Dilly, Piccadilly from the 13th-14th of September. The event is poised to bring together some of the biggest names in the industry, promising a wealth of insights and innovations. Among the speakers, HubPeople owner, Michael O’Sullivan,…

We’re excited to share with you our recent experiences and successes with portfolio bidding on Google Ads. As part of our ongoing commitment to experimenting and optimising our strategies and to pass the learnings on to you, we’ve embraced portfolio bidding and shared budgets for one of our…

The Acquisition Team has seen increased demand from the 18-35-year-old demographic, which we believe to stem from a desire for a cheaper alternative to Tinder. Seggz, our in-house ‘hook-up’ app, was exclusively created for 18-35-year-olds and is part of various strategies that our team are…

Since our last update, on July 1st 2023, standard Universal Analytics properties stopped processing data which mandated the migration to GA4. Here at HubStars, we were well ahead of the GA4 curve and have been leveraging the audience data with great success. We have now reduced the cost of acquisition…

We’re excited to release the latest update of our Progressive Web App (PWA). This release provides a superior, app-like experience to our users and comes with several enhancements: Home Screen Access: With our updated PWA, users can now add a shortcut icon directly to their home screens on their smartphones…

In response to user feedback, we have recently introduced a transformative update that provides a more intuitive, app-like experience for users. By consolidating multiple menus into a single, comprehensive navigation drawer, we have streamlined site navigation and enhanced user accessibility across the platform. This change has led to a more…

As part of our ongoing efforts to scale up our in-house brands, we have successfully achieved significant improvements in registration numbers while simultaneously reducing acquisition costs and enhancing lead quality to ensure an upward trend in upgrade rates.  Our efforts are paying off!  By leveraging GA4…

In a bid to further enhance user experience and boost revenue, our product team recently introduced a redesigned ‘like limit’ popup for male users in the Matches area. Building on the success of our login popup redesign, this new feature aims to address the needs of users who have…