Getting your dating app Christmas ready with HubPeople

November 18, 2025

The run up to Christmas is one of the strongest periods of the year for dating traffic. People start thinking about companionship, reconnecting, and lining up someone to go into the new year with. If you want to make the most of the surge, now is the time to get your Google Ads and landing pages in order.

Below is a simple, practical guide you can share with your team so your brand is ready before peak season hits.

Looking to speak to someone directly about your brand? Skip the guide and schedule a call with one of our team here

1. Start with a clear plan

Before you launch anything festive, take a moment to review last year’s performance. Look at your sign-up spikes, the keywords that drove the most registrations, and any audience segments that converted better than others. This gives you a baseline for what to repeat and what to avoid.

A few smart steps to take now:

Create separate Christmas campaigns so you can treat the season as its own strategy
Use Google’s Performance Planner to estimate demand and set a realistic budget
Run early “warm-up” campaigns in November to build audience lists before December traffic surges

Dating intent ramps up quickly in late December, so having your groundwork ready helps you capture it.

2. Prepare your campaigns for higher demand

People browse and sign up more in December, especially between Christmas and New Year. Make sure your campaigns are ready to keep up.

Increase budgets on your best-converting campaigns
Use automated bidding with seasonality adjustments so you don’t miss out on rising demand
Refresh your targeting, especially remarketing audiences and high-intent users
Combine Search and Display for maximum visibility during peak browsing periods
Schedule ads to appear during proven high-activity windows

Think of December as the “dating rush” where visibility and budget flexibility matter more than ever.

3. Update your ad copy and visuals for the season

Your ads don’t need to be overly festive, but they should tap into seasonal intent.

Use light, simple Christmas messaging tied back to dating
Highlight things people care about in December: connection, new beginnings, someone to share the holidays with
Add urgency around limited offers or boosted visibility
Use sitelinks to drive to key areas like sign-up pages or niche landing pages

If you run Display or image-led ads, soft festive touches work well, as long as they still represent your niche accurately.

4. Improve the user’s experience after the click

Once someone lands on your site, make the journey as quick and smooth as possible. December users don’t have patience for friction.

Ensure your landing pages load fast, communicate the niche clearly, and deliver exactly what your ads promised
Review your mobile experience, as most dating traffic comes through phones
Make sign-up steps simple and easy to complete
Check that your hero images, card images, and branding feel up to date and relevant
Fix any pages with high bounce or drop-off rates before peak season hits

A few small improvements here can significantly increase registrations.

5. Make sure your niche pages match holiday intent

People often explore new dating niches at this time of year, so make sure your niche landing pages are:

Clear and visually consistent
• Showing the right users for the niche
• Updated with improved hero images and copy
• Ready for mobile

If your brand has multiple niches, Christmas is a good time to test new ones or relaunch older ones, since users are more open to exploring.

Final note

Christmas is one of the most valuable moments for dating brands. With a bit of early planning, stronger ad messaging and a smoother user journey, you can capture the spike in sign ups and end the year on a high.

If you want help reviewing your niche landing pages or campaign set-up, get in touch with our team here.