Getting your dating app Christmas ready with HubPeople
The run-up to Christmas is one of the busiest times of the year for dating brands. People start thinking about companionship and lining up someone to go into the new year with.
At HubPeople, we’ve seen our partners achieve a 56% increase in daily revenue over December and January 2024/25.
Plan Early to Capture the Spike
Start by reviewing last year’s performance. Which campaigns drove the most sign-ups? Which keywords performed best? Which audiences converted most effectively?
Use this insight to inform your seasonal strategy. Running early “warm-up” campaigns in November can help you build audience lists before December traffic ramps up, giving you a head start when dating intent peaks.
December is the “dating rush,” especially between Christmas and New Year. Make sure your campaigns are ready. Increase budgets on high-performing campaigns, refresh targeting, and combine Search and Display to maintain visibility. Schedule ads during high-activity periods to reach users when they are most likely to engage.
Keep Ads Seasonal but Focused
Your ads don’t need to be overly festive. Highlight connection, new beginnings, or spending the holidays with someone special, and ensure your messaging directs users to the right landing pages. For image-led campaigns, subtle seasonal touches work best as long as they align with your niche.
Refresh Your Niche Pages
Christmas is a perfect time to revisit your niche pages. Users are more open to exploring new niches or reconnecting with older ones during the holidays. Make sure pages are visually clear, mobile-friendly, and aligned with the right audience. Updating hero images, card visuals, and branding through Hubbi helps keep pages fresh and engaging.
Using the Hubbi AI Assistant, you can go further by delivering SEO-enhanced, geo-targeted, and PPC-optimised landing experiences at scale. For example, Digital Dudes recently partnered with HubPeople to migrate 29 UK regional dating brands onto Hubbi, using AI-driven optimisations to significantly improve performance across their portfolio.
With a little planning, improved ad messaging, and refreshed niche pages, you can make the most of the seasonal surge. Our partners have already seen strong results, including a 56% increase in daily revenue over December and January. If you want help reviewing your landing pages or campaign setup for the season, our team at HubPeople can guide you and make sure your app is Christmas-ready.
