Digital Dudes Selects HubPeople to Power Its UK Regional Dating Portfolio
HubPeople, the leading provider of white-label dating technology, today announced that Digital Dudes, the creative team behind GetBlogged, has chosen HubPeople’s Affinity platform to replace its in-house CMS across its UK regional dating portfolio.
As part of the partnership, HubPeople supported Digital Dudes in the migration of 29 regional dating brands—including the flagship meet.yorkshiresingles.co.uk—onto the latest generation of Affinity’s content management system. This migration included the rapid creation and optimisation of more than 2,000 content pages, leveraging HubPeople’s Hubbi AI assistant to deliver SEO-enhanced, geo-targeted, and PPC-optimised landing experiences at scale.
Following the upgrade, Digital Dudes has seen a dramatic uplift in performance, with visitor-to-registration conversion rates increasing by over 80% across its portfolio.
“HubPeople didn’t just help us with a migration, they reshaped our approach. Their team worked closely with us on positioning, UX, content structure, and how each site should speak to its local audience. It felt collaborative from start to finish, and everything was driven by real performance insight.
The improvement in conversion rates has had a direct impact on the profitability of our paid marketing, and we’re seeing stronger returns across the portfolio. It’s rare to work with a provider that’s this invested in getting it right.”
— Ben Hitchens, Digital Dudes
Michael O’Sullivan, CEO of HubPeople, praised Digital Dudes’ acquisition strategy and highlighted the synergy between the two companies:
“We’ve been genuinely impressed by the performance-marketing expertise at Digital Dudes. Their combination of SEO optimised long-form content with high-performing PPC landing pages is exceptionally well crafted. When paired with our platform’s strong LTV in the UK dating market, it creates a perfect scalable and profitable partnership.”
— Michael O’Sullivan, HubPeople
This collaboration shows what is possible when strong performance marketing meets a platform built for scale. If you are a brand owner looking to improve conversions, streamline content management, or grow your dating portfolio, the HubPeople team would be happy to talk.
For enquiries, reach out to our team here.
