Build a Dating or Social Brand
That Lasts

For Entrepreneurs & Brand Builders

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Most dating apps take months to develop and require significant funding to launch.

Development teams. Infrastructure. Payment processors. Moderate systems. Creating your user base from the ground up
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You don’t have months to build a dating app from scratch

Teams to hire. Systems to stitch together. Payments, moderation, compliance. Then the slow grind of building a user base from nothing. You don’t have time for that. And you shouldn’t have to bankroll it either.
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Launch on Hubpeople. Get quick access to 100 million+ users.

Customise your brand end-to-end. Make it feel like yours. Start earning from day one.
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No coding. No developers. No hosting fees.

There are no moderation headaches. Just your brand, your marketing, and a revenue-sharing model that encourages growth.
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Over 400 partners have built successful dating portfolios with us.

Some have been here for over fifteen years. They focus on what they’re good at: marketing, branding, community building, and we handle everything else.

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Why entrepreneurs choose HubPeople.

Step 1: Launch in minutes, not months.

Describe your dating brand concept. Choose a niche. Customise your brand. You can have a live dating site ready to promote in minutes. There is no development timeline. There are no technical barriers. Simply fast execution.

Step 2: Zero startup costs

No hosting fees. No developer salaries. There is no infrastructural investment. No payment processing setup. We supply everything on a revenue-sharing basis.

Step3 Instant access to 100M+ active users.

Your brand launches into a network of 100 million users across multiple countries and niches. There is no cold start problem. There are no empty profiles. Immediate liquidity.

Step 4: Full brand customisation.

This is your brand, from logo and colours to landing pages, email templates, onboarding flows, and pricing structure. You create the identity while we provide the infrastructure.

Step 5: Build multiple brands with one account.

The majority of our partners run portfolios across mainstream dating, casual connections, and niche communities. You can launch as many brands as you want. Test different positioning, niches and geos. Scale what works.

Step 6: State-of-the-art customisation with HUBBI.

Our HUBBI platform lets you create and build landing pages and article pages without touching code. Templates that are completely configurable. Use our HTML editor for complete control. Add your branding. Optimise for conversions. Build content at scale.

Step 7: Tracking links for every campaign

Measure everything. Keep track of the traffic sources that convert. Make the most of your marketing budget. See real-time performance across your portfolio. Data-driven growth, not guesswork.

Step 8: No operational overhead.

We handle hosting, moderation, payment processing, fraud detection, customer support, compliance, and technical maintenance. You focus on traffic, branding, and growth.

Real partners. 
Real results.

Digital Dudes built a 29-brand portfolio using HubPeople.

Digital Dudes, the team behind GetBlogged, migrated 29 regional UK dating brands onto HubPeople’s platform. They used our HUBBI tool to create over 2,000 optimised content pages across their portfolio.

80%+ increase in visitor-to-registration conversion rates across the entire portfolio.

Ben Hitchens from Digital Dudes said:
”The improvement in conversion rates has had a direct impact on the profitability of our paid marketing, and we’re seeing stronger returns across the portfolio.”

Read the Full Digital Dudes Story

Gaydar saved six figures annually and achieved 4x ROAS.

Gaydar, one of the world’s most iconic gay dating communities, migrated millions of users to HubPeople in 2025.

Read the Full Gaydar Case Study

Six-figure annual cost savings

on infrastructure, support, and moderation.

4x return on ad spend

from performance marketing campaigns

Revenue per user matched legacy performance within 3 months.

Partners who’ve been building with us for decades.

Andy Hammonds:

The staff and the team at HubPeople have helped bring down my cost per acquisition and increased the lifetime value of members.

David Cliff:

Try HubPeople. There’s no one else in the industry that will give you more help and advice.

One partner’s brand achieved 6x growth within a month of launch.
Our partners don’t just survive. They scale. Many have been building dating portfolios with us for over 20 years.

Why entrepreneurs choose HubPeople.

Sign up for a partner account.

Create your HubPeople account. It only requires two minutes. 

Define your brand.

Choose your niche. Name your site. Set your positioning. Our platform supports mainstream dating, casual connections within our 111 specialised niches. Whatever market you want to serve, we can support it.

Customise your branding.

Upload your logo. Set your colours. Customise your landing pages using HUBBI templates or the HTML editor. Build your email flows. Define your pricing structure. Make it yours.

Launch your brand.

Your site goes live instantly. Users can sign up, browse profiles, send messages, and upgrade to premium. You get access to 100M+ users in your niche from day one.

 Drive traffic and earn.

Promote your brand. Run paid ads. Build SEO content. Partner with affiliates. Use our tracking links to measure performance. When users upgrade, you earn revenue share.

Scale your portfolio.

Once one brand is working, launch another. Experiment with different niches. Create a portfolio. Our most successful partners run multiple brands across different markets.

What you get access to.

HUBBI: Your brand-building toolkit.

Create landing and article pages, with tailored content at scale. Use pre-built templates or start from scratch with the HTML editor. Optimise for SEO. Build conversion-focused funnels. No developer required.

Customisable templates.

Professional landing page templates designed for dating conversions. Fully editable. Add your branding. Change layouts. Optimise messaging. Make them yours.

Full branding control.

Logo, colours, fonts, messaging, imagery. Your brand looks exactly how you want it to look. Not a generic white-label clone.

Onboarding flow customisation.

Control the sign-up experience. Add questions. Remove friction. Optimise for conversion. Test different flows.

Pricing flexibility.

Set your own pricing structure. Monthly subscriptions. Credits. Tiered access. You decide what works for your market.

Multi-platform support.

Your brand works on desktop, mobile web, and native apps. Users access your community wherever they are.

Advanced matching and discovery.

Geolocation. Preference filters. Search algorithms. Your users find compatible matches quickly.

Community features.

Groups. Events. Polls. Quizzes. Social spaces beyond one-on-one messaging. Build engagement and retention.

Moderation and safety.

24/7 moderation team. Fraud detection. Scam prevention. Verification options. User reporting tools. We handle the safety so you don’t risk your reputation or merchant account.

Payment processing.

Multiple payment processors. Subscription management. Upgrade flows optimised for conversion. Chargeback protection. We handle the complexity.

Analytics and tracking.

Real-time performance data. Traffic sources. Conversion rates. Revenue by brand. LTV measurements. Make data-driven decisions, fast.

Expert support.

Our team has been running dating infrastructure for over 20 years. We have witnessed every obstacle, every change in the industry, and every chance for expansion. When you need help, we’re here.

Why do partners stay with us for decades?

We’ve been doing this for 20+ years.

We’re not a startup experimenting with dating. We’ve been the infrastructure behind successful dating brands since the early 2000s. We know what works.
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400+ active partners trust us

HubPeople manages the infrastructure and user base for media companies, dating brands, affiliates, and entrepreneurs.
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$100M+ in partner revenue.

Our partners have collectively earned over $100 million through our platform. This is proven, scalable business.
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100M+ users in the network.

When you launch a brand, you’re not starting from zero. Your users gain quick access to millions of active members.
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4,000+ live dating sites.

We operate brands across 111 specialised niches. Mainstream. Casual. Lifestyle communities. Alternative identities. Hubpeople understands niche dating better than anyone.
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ODDA board members.

We sit on the board of the Online Dating & Discovery Association alongside the industry’s biggest players. We contributed to the creation of the best practices for platform integrity and user safety.
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Consistent platform performance.

Our infrastructure is battle-tested. Reliable uptime. Fast performance. Safe transactions. Your brands stay live and profitable.
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Start building your dating brand today.

No startup costs. No developers. No operational overhead. Just your brand, your marketing, and revenue share that grows with your success.

Join 400+ partners who’ve built profitable dating portfolios with HubPeople. Some have been here for 20 years. They focus on traffic and branding. We handle everything else.

FAQs

How much does it cost to launch?

Zero upfront. No hosting fees. No development costs. Revenue share model means we only earn when you earn.

How long does it take to launch a brand?

Minutes. Seriously. Sign up, customise your branding, and go live. No development timeline.

Is it possible for me to truly personalise everything?

Indeed. Logo, colours, landing pages, email templates, onboarding flow, pricing structure. It’s your brand. HUBBI gives you full control without needing to code.

What if I want to launch multiple brands?

Perfect. The majority of our partners manage portfolios. You can launch as many brands as you want under one account.

Do I require technical expertise?

No. HUBBI is built for marketers and brand builders, not developers. You can create a dating brand on HubPeople if you know how to utilise a website builder.

How am I compensated?

Revenue share. When users on your brand upgrade to premium, you earn a percentage. The more brands you build and the more traffic you drive, the more you earn.

Which niches am I able to develop in?

We support 111 specialised niches. Mainstream dating. Casual connections. Single parents. Fitness enthusiasts. Gamers. Religious communities. Lifestyle groups. Alternative identities. Whatever niche you want to serve, we can support it.

Can I use my own domain?

Yes.

What kind of support do I get?

A knowledge foundation. Account management. professional guidance on growth, positioning, and traffic. Our team has been doing this for 20+ years. We support partners’ success.