Belfast Conference: Key Takeaways & Highlights
The future of dating is niche, AI-powered, and community-first.
The HubPeople Belfast conference brought together industry leaders, innovators, and community builders in the online dating space. The conference highlighted the changing tides in online dating, driven by AI, authenticity, and niche community growth. We have included a recap on some of the highlights below!
Hubbi, the smarter, faster way to grow your dating brand
Hubbi is the latest AI assistant model released by HubPeople AI, purpose-built for dating brand growth on the HubPeople platform.
Think of Hubbi as your always-on marketing officer. It reads your data, spots growth opportunities, and generates conversion-ready landing pages through a simple, chat-based interface. Demoed live at Belfast 2025, Hubbi was warmly received by partners and is now in its final stages before platform-wide release.
What makes Hubbi different?
- Portfolio-wide analysis of key KPIs like sign-ups and revenue per user (by brand, niche, and traffic source)
- Actionable insights, benchmarking your brand against top-performing verticals to uncover growth potential.
- On-demand execution of tasks like brand creation, A/B testing, copy editing, and localisation.
- Smarter over time. Constantly learning from HubPeople and wider industry data to keep your strategies future-ready.
Hubbi isn’t just a tool, it’s a smarter, faster way to grow your dating brand. More information and release date coming soon!
Founder Success
One of the most compelling sessions focused on the Founder Success Program, aimed at empowering community-led dating apps. The pitch? Don’t just launch a niche app, build a brand and lead a tribe.
Founders get:
- A fully personalised platform
- Marketing and graphic support
- Data insights and engagement tools
- Content and onboarding tailored to their audience
Success stories like DatePlayer (gamer niche) show that community-centric strategies deliver real and measurable results, like a 21% revenue increase and 18% boost in rebills.
Could you be one of the next successful founders with HubPeople? Contact us to find out!
Product Innovations
Martyn Padden revealed that the platform’s strategic focus is now centred on engagement, safety, and monetisation. With over 225,000 Supermatches sold, enhancements are underway to increase match potential and visibility. VIPPlus, an upgraded membership tier, has seen over 3,000 sign-ups since launch, proving users are willing to pay for premium connection features.
AI-driven features like “More Like This” are also making waves, contributing to a 20% spike in media comments and a 13% boost in community posting.
Real People, Real Connections
Scattered throughout the event were testimonials from users whose lives have been transformed by these platforms. From finding soulmates to making meaningful friendships in safe, inclusive spaces, these stories underscore the emotional core behind all the data.
Enjoy our video highlights!
