Act Now to Maximise Peak Season for Your Dating Brand
The numbers prove that January is prime time for dating brands, and why acting now sets you up for success!
If you’re in affiliate marketing, you know that timing is everything. For the dating niche, acting at just the right moment is key, as the clock isn’t ticking, it’s racing.
Data from the online dating industry shows a predictable rise in activity, sign-ups, and upgrades. It starts climbing in the Fall, spikes in January, and peaks around Valentine’s Day. This period, known as “Cuffing Season,” is your golden window.
With our industry-leading Revenue Share on offer, you need to ensure your brand-new dating brand is not just ready but indexed, optimised, and capturing traffic when the rush hits its maximum volume.
The time to start is now.
The “Dating Sunday” Phenomenon
The first Sunday of January (this year: January 5th) kicks off one of the busiest and most active days in online dating:
- Messages spike 22% higher than average Sundays
- Likes increased 18.2% compared to the rest of the year.
- User engagement jumps 45-65% on major platforms.
- People respond 19 minutes faster than on any other Sunday.
It’s called “Dating Sunday” and it’s just the beginning.
Peak Season: January 1 – February 14
For six weeks, the dating world goes into overdrive:
📊 The Numbers:
- 298 million MORE likes sent during this period (vs rest of year)
- 2.1 million MORE messages sent daily
- Conversion rates increase 16% in January vs December.
- 486 bios edited per minute on Tinder alone
Translation for you: More traffic. Higher intent. Better conversions. Bigger revenue.
Why Does This Happen?
New Year’s Resolutions
Singles make dating a priority. “Find love” consistently ranks in the top 5 resolutions.
Holiday Loneliness
Family gatherings highlight relationship status. Nobody wants another Valentine’s Day alone.
Valentine’s Urgency
Six weeks to find someone before Feb 14? Game on.
Post-Holiday Blues
January is cold, dark, and boring. Dating apps = dopamine hit + distraction + hope.
Start Now!
If you’re new to dating affiliate marketing, you’ve picked the perfect time to start.
Why? Because the biggest revenue opportunity of the year is 8 weeks away.
As you know, in marketing it takes a little time to get campaigns working brilliantly, bringing in the right audience for your brand at low CPA. We also know for organic traffic getting your pages optimised and indexed for the right keyword string can take some weeks.
Partners who launch NOW will have:
- ✅ SEO authority built up
- ✅ Campaigns tested and optimised
- ✅ Conversion funnels proven
- ✅ Perfect timing to scale when traffic is 45-65% higher
- ✅ Optimise & scale proven brands.
Launch in October = Ready for January
Wait until January = Miss the entire peak.
Act now. Reach out today to maximise your peak season profits with our team.
- If You’re Planning to Launch: New brand assets, Logos, Landers, Data (campaigns / niche performance)
- If You Have Existing Brands: CRO, sign-up flow improvements, new landing pages, campaign insights
- Ready to create new brands but unsure of your next step? Contact us now, we’ll guide you from concept to launch and beyond. Don’t wait, your best season starts here!
